Colors

Consistency in media use reinforces the visual identity of our college.

The website uses a standard color palette, with a selection of both primary and secondary options. The web primary color palette is used for items such as headers, navigation panels, and programs and degrees. A secondary palette of more dynamic colors is used for items such as links, buttons and alerts.

• RGB and hex values (denoted with a pound sign) are used for web and digital media.
• To create a more unified LCC, departments and offices are required to adopt the color palette when creating additions to the LCC website.
• More specific design guidelines for the web can be found by contacting the Marketing Department.

Visual identity is made more recognizable when color is used as a way of organizing information.

A secondary color scheme allows for more variance in the way colors are used, but maintains unity throughout the college. The base colors (Gray and Frost) are established for copy and matting. Accent colors are selected, paired with the base colors to create contrast and interest in the design. Accent colors also serve as tools for categorizing the college into specific groups, much like color-coding. This helps the audience visually distinguish the purpose of the communications quickly.

• CMYK values are used for off-set printed materials, whereas RGB and hex values are used for web and digital media.
• To create a more unified LCC, departments and offices may use the secondary color scheme (combinations shown above) when creating communications materials.
• Base colors: Riverstone and Frost.
• Frost is used as a background color instead of white to enhance the perspective color of photos.
• Accent Colors: poppy, navy, azure, marigold, plum, kingfisher, riverstone, walnut and olive are colors to be used in combination with the base color set.