At LCC, our mission guides our purpose. We are educators and community leaders, dedicated to providing high-quality education and enrichment opportunities to benefit our community. Since our founding, LCC has encouraged students to value their worth, investigate new ideas and pursue their passions.
Let's get creative:
What can we help you with today?
If you need to develop a marketing/communications plan for a program, event, or initiative, the first step is to contact the marketing department.
- Client revisions
- While every effort will be made to meet client expectations, Marketing reserves the right to design the college’s printed and digital materials in compliance with our official Brand Standards. This includes (but is not limited to) type font size/selection, word count, photo selection and cropping, logo use (size, placement) and third-party content. These rules follow industry-wide best practices and help ensure quality and consistency.
- Using content from the web
- The use of images (photos, art, typography, etc.) obtained from the Web is strictly prohibited unless prior written permission is secured from the content's owner/creator. Today’s automated search functionality is extremely thorough from a copyright infringement standpoint and can result in costly fines to the college.
- AI generated content creation
- The use of AI-generated visual or audio content in any LCC marketing or promotional
assets is discouraged and will not be utilized or sanctioned by Marketing (this does
not include text generation/correction software). Some of the factors guiding this
rule:
- Lack of authenticity: Artificially generated content can negatively affect the LCC brand, trustworthiness, and credibility
- Prohibited: The use of inaccurate or misleading marketing content is strictly prohibited under our HLC accreditation policy
- Legality: Vague intellectual property ownership issues and potential copyright infringement scenarios
- The use of AI-generated visual or audio content in any LCC marketing or promotional
assets is discouraged and will not be utilized or sanctioned by Marketing (this does
not include text generation/correction software). Some of the factors guiding this
rule:
Please contact Bruce Mackley directly with any questions or concerns surrounding these topics.
marketing@lcc.edu
517-483-989
Website Changes & Creations
The Web Development Team manages the lcc.edu website, including the administration and function of all college websites that reside on the public-facing web servers.
For website changes or new requests, complete and submit the LCC Website Changes & Creations form in the 5Star Service Center.
- Please note: All requests will be assessed for compliance with HLC, FERPA, WCAG 2.1 accessibility, copyright, LCC brand and web governance standards. The LCC Web Development Team reserves the right to prioritize User Experience (content and design best practices) over individual preferences.
