Institutional Logo
The considered and consistent application of this logo reinforces LCC's collective identity.
Using the correct logo for the right situation is important. It allows the logo to be recognized and strengthens the college’s visual identity. Learn the proper uses for each by understanding and following these guidelines.
- Dotted lines and grayed out sections represent the minimum amount of clear space required around the institutional logo. This ratio should remain the same when the logo is resized smaller or larger.
- Minimum ratio of space around the logo. Define x from the perspective width of the "G" in Lansing and use as a guide for marginal spacing.
- Printed Minimum Width: 1 in.
- Digital Minimum Width: 125 px.
- The institutional logo may not be used at sizes smaller than specified. Inches (in.) represent minimum width for printed media. Pixels (px) represent minimum width for digital media.
Standard
Reverse
Black
White
All institutional logos are available in one download
- LCC institutional logo variations: standard, reverse, black and white. Logos are displayed on considered backgrounds to improve visual contrast.
- Use the specific college colors, specified as PMS colors (Pantone® Matching System). A more in-depth look at the college's color palette can be found on the colors page.
- Single-color variations of the logo (black and white) are intended for embroidery and decals.
- Certain mark variations may work better with different production processes. Please consult marketing@lcc.edu to ensure proper use of the institutional logo.
Stars Logo
The Stars logo is the visual identity of our Athletics Department.
Our college's iconic symbol is a star. The Stars logo is used on athletic communications and materials including apparel, schedules and uniforms. This logo should only be used in association with athletics.
- The dotted lines and grayed out sections represent the minimum amount of clear space required around the Stars logo. This ratio should remain the same when the logo is resized smaller or larger.
- Minimum ratio of space around the logo. Generally define x from the perspective width above the second "S" and use as a guide for marginal spacing.
- Printed Minimum Width: .75 in.
- Digital Minimum Width: 125 px.
- The Stars logo may not be used at sizes smaller than specified. Inches (in.) represent minimum width for printed media. Pixels (px) represent minimum width for digital media.
- The Stars logo variations: standard, reverse, black and white. Logos are displayed on considered backgrounds to improve visual contrast.
- Use the specific college colors, specified as PMS colors (Pantone® Matching System). A more in-depth look at the college's color palette can be found on the colors page.
- Single-color variations of the logo (black and white) are intended for embroidery and decals.
- Certain mark variations may work better with different production processes. Please consult the Marketing Department to ensure proper use of the Stars logo.
College Emblem
The college emblem is used as the visual identity of the college in formal situations.
Using the correct logo for the right situation is important. It allows the logo to be recognized and strengthens the college's visual identity. Learn the proper uses for each by understanding and following these guidelines.
- The dotted lines and grayed out sections represent the minimum amount of clear space required around the college emblem. This ratio should remain the same when the logo is resized smaller or larger.
- Minimum ratio of space around the logo. Generally define x from the perspective width of the ring border of "Lansing Community College" and use as a guide for marginal spacing.
- Printed Minimum Width: 1 in.
- Digital Minimum Width: 125 px.
- The college emblem may not be used at sizes smaller than specifed. Inches (in.) represent minimum width for printed media. Pixels (px) represent minimum width for digital media.
- The Stars logo variations: standard, reverse, black and white. Logos are displayed on considered backgrounds to improve visual contrast.
- Use the specific college colors, specified as PMS colors (Pantone® Matching System). A more in-depth look at the college's color palette can be found on the colors page.
- Single-color variations of the logo (black and white) are intended for embroidery and decals.
- Certain mark variations may work better with different production processes. Please consult marketing@lcc.edu to ensure proper use of the college emblem.
College Lockups
We are one college, but a community of many.
The LCC institutional logo is one of the college's most important visual elements and should be treated as a graphic icon. Treat college marks as artwork, not as typography, meaning they should never be manipulated in any way. This rule includes but is not restricted to type, contrast, surrounding boxes, shadows, outlines and embellishments. Do not create secondary (sub) logos to represent a department, center, institute or event, as this is confusing to audiences and dilutes our goal of creating a common, reinforcing image.
- A college lockup is a unique identifier between divisions, departments and programs throughout the college that still maintains the integrity of the institutional logo.
- The LCC institutational logo should be used instead individual collegemarks whenever possible.
- Specific applications to justify the use of a college lockup are custom apparel and department/divisional letterheads.
- Please consult the Marketing Department to ensure proper use of a college lockup.
Incorrect Logo Uses
Changing LCC brandmarks in any way dilutes the indentity of the college.
To ensure LCC's visual identity remains unified across all applications, do not compromise
the logo in any way. Although these restrictions are demonstrated below using the
LCC institutional logo, these principles apply to all logos and wordmarks used throughout
the college.
- When placing the institutional logo or other brandmarks in documents, be sure it is not placed on a busy background or one with minimal contrast. This ensures the logo's visibility and recognizability.
- Make sure to use the appropriate amount of spacing around the logos, as demonstrated on the college marks page.
- If you are using any old logos in your department or office, please contact marketing@lcc.edu to work on a plan to implement the current visual identity.
Shown above are examples of how not to display the LCC brandmarks
- DO NOT attempt to re-create the logo or its typography.
- DO NOT alter the color of the logo or its typography.
- DO NOT set the logo on an angle or arc.
- DO NOT scale or omit elements of the logo in any way.
- DO NOT add extraneous elements to the logo.
- DO NOT alter or skew the logo in any way.
- DO NOT add styles such as dropshadows or outlines.
- DO NOT reduce the logo smaller than the recommended minimum width (see college marks).
- DO NOT place logo on backgrounds with poor contrast.
Sub-Logos
Our community is diverse and caters to a wide variety of needs.
Shown are other logos used by Lansing Community College. Each brandmark is paired with a specific part of the college and should only be used under the direction of the Marketing Department.
- Each sub-logo should be used following the guidelines demonstrated on the college lockups section.
- Not all logos shown are open to collegewide use and some are reserved to promotional and direct communications material only. Please consult marketing@lcc.edu to ensure these logos are used properly.
- The entire collection of sub-logos is not shown above. Discretion of use is determained by the Marketing Department. Contact marketing@lcc.edu with questions concerning the use of sub-logos.