Advertisement Information
Lansing Community College’s
Student Newspaper
Mailing Address:
The Lookout
Lansing Community College Gannon Building
411 N. Grand Ave.
Lansing, MI 48933
Phone: (517) 483-1291
Fax: (517) 483-1290
Email: hookl@star.lcc.edu
All of our ad prices are for full color:
Size of Ad: Full Page
Actual Dimensions: 10.38 w X 11.5 h
Price: $700
Size of Ad: Half Page Horizontal
Actual Dimension: 10.38 w X 5.28 h
Price: $400
Size of Ad: Half Page Vertical
Actual Dimension: 5.1 w X 10.73 h
Price: $250
Size of Ad: Quarter Page Horizontal
Actual Dimensions: 10.38 w X 2.64 h
Price: $250
Size of Ad: Quarter Page Vertical
Actual Dimensions: 5.10 w X 5.28 h
Price: $250
Size of Ad: Eighth Page Horizontal
Actual Dimensions: 5.1 w X2.64 h
Price: $150
Size of Ad: Eighth Page Vertical
Actual Dimensions: 2.47 w X 5.28 h
Price: $150
Size of Ad: 1/16 Page Horizontal
Actual Dimensions: 5.10 w X 1.32 h
Price: $75
Size of Ad: 1/16 Page Vertical
Actual Dimensions: 2.46 w X 2.64 h
Price: $75
Size of Ad: Business Card Ad
Actual Dimensions: 3.35 w X 2 h
Price: Color: $50
All Other Sized Ads:
$10 charge per column inch – minimum four inches
Classified Advertising:
$8.50 for 20 words or less
50 cents for each additional word.
Distribution
Approximately 10,000 Lansing Community College students have access to The Lookout, as do families, friends, faculty and employees. The newspaper is published twice a semester during the spring and fall terms. We print 1,000 copies of each issue. We also have a constant online presence at www.lcc.edu/lookout, with stories being published almost every weekday through the entire year. To accommodate our advertisers we distribute papers on campus and in the greater Lansing area. LCC’s students range from teens to those in their 80s, with the average age being in the late 20s. The largest group of students is between the ages of 20 and 29.
Display Advertising Rates for 2023-2024
Advertising Information Effective July 2019.
The Lookout is a 11.5-inch-tall, 10.5-inch wide paper. Each column is 2.5 inches wide.
Online advertising is available at The Lookout!
Banner Ad: 480 X 80 pixels (5 in. W X .83 in. H) – $100 per month
Secondary Ad: 125 X 125 pixels (1.7 in. W X 1.7 in. H) – $50 per month
*online advertising is sold on a first-some, first-serve basis
2023-24 Publication Schedule
| Issue | Deadline For Ads | Publication Dates |
|---|---|---|
| 3 | Nov. 27, 2023 | Dec. 4, 2023 |
| 4 | Jan. 29, 2024 | Feb. 5, 2024 |
| 5 | March 4, 2024 | March 11, 2024 |
| 6 | April 8, 2024 | April 15, 2024 |
Advertising Guidelines
* Advertising contracts are required for all display ads in The Lookout.
* Any advertiser who has already established credit with The Lookout by paying for
advertising within the past two years will be billed upon publication. Payments will
be due within 30 days of publication.
* Political advertising must identify the sponsor(s) and must be prepaid.
* The Lookout reserves the right to refuse any advertisement which reflects discrimination,
or which does not meet the standards observed by the newspaper and its staff.
Sponsors
