CURRICULUM GUIDE

Sales Specialist
Certificate of Achievement

Curriculum Code: 0242  (Effective Fall 2003 - Summer 2008)

Students in this curriculum begin to learn sales skills to enhance their
performance on the job.  Selling is more than getting a customer to buy a
product.  It is a system that involves understanding and meeting needs,
educating on possibilities, and developing lasting relationships.  A sales
specialist may wish to go on to earn the Field Sales and Marketing Associate

Students should see Course Descriptions or Course Offerings for course
prerequisite information.  See the Assessment and Placement Testing section
for skills assessment and advising information.

Contact the Business Department, Old Central Building, Room 210, telephone
number (517) 483-1522.

REQUIREMENTS                                                 TOTAL: 18 CREDITS
CODE        TITLE                                                 CREDIT HOURS
BUSN 118    Introduction to Business                                         3
MGMT 150    Managing Customer Relations                                      3
MKTG 119    Mktg/Manage Your Profess Image                                   3
MKTG 120    Sales                                                            3
MKTG 200    Principles of Marketing                                          3
SPCH 110    Oral Communic in the Workplace                                   3

LIMITED CHOICE REQUIREMENTS                               TOTAL: 11-13 CREDITS
Complete the indicated number of credits from each CHOICE listed below.

CHOICE 1:   Computer Related                                       2-3 Credits
CABS 103    Internet Basics for Non-Majors                                   2
CABS 110    Intro to Microsoft Office                                        3

CHOICE 2:   Marketing Related (See Note 1)                       10-11 Credits

            MINIMUM TOTAL                                                   30

1.    Choose any course with a MKTG prefix not already used to meet
      certificate requirements.  Students should confer with a Marketing
      Program Advisor for best fit with career plans.

Students should see course descriptions to find out when departments plan to
offer courses.  Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.

I                 II
BUSN 118          MGMT 150
MKTG 119          MKTG 200
MKTG 120          SPCH 110
Lim.Ch.           Lim.Ch.
Lim.Ch.           Lim.Ch.