CURRICULUM GUIDE

Associate in Business Degree

Curriculum Code: 0204  (Effective Fall 2003 - Summer 2008)

Marketing is the set of activities that aims to satisfy the customer while
making a profit.  It is concerned with determining need and meeting demand by
making goods and services known, available, and affordable.  Entry-level
personnel may require time in sales before internal promotion into marketing
management positions.  Graduates of this program are prepared to work in
nearly every type of business and organization today.  Traditional product
marketing management is giving way to areas like nonprofit organization
marketing, leading to a diverse job opportunity picture.  Not all courses in
this program transfer to all colleges.  Students planning to transfer should
see an academic advisor or counselor before enrolling in any course.

Students should see Course Descriptions or Course Offerings for course
prerequisite information.  See the Assessment and Placement Testing section
for skills assessment and advising information.

Contact the Business Department, Old Central Building, Room 210, telephone
number (517) 483-1522.

REQUIREMENTS                                                 TOTAL: 44 CREDITS
CODE        TITLE                                                 CREDIT HOURS
BUSN 118    Introduction to Business                                         3
MGMT 234    Diversity in the Workplace                                       3
MKTG 100    Current Issues in Business                                       3
MKTG 119    Mktg/Manage Your Profess Image                                   3
MKTG 120    Sales                                                            3
MKTG 130    Retailing                                                        3
MKTG 140    Introduction to Advertising                                      3
MKTG 200    Principles of Marketing                                          3
MKTG 202    Managerial Marketing                                             3
MKTG 204    Marketing Research                                               3
MKTG 210    Marketing on the Internet                                        3
MKTG 229    Public Relations                                                 2
MKTG 235    Marketing Internship                                             3
SPCH 110    Oral Communic in the Workplace                                   3
WRIT 127    Business Writing                                                 3

LIMITED CHOICE REQUIREMENTS                               TOTAL: 16-18 CREDITS
Complete the indicated number of credits from each CHOICE listed below.

CHOICE 1:   General Education Core Areas                           7-9 Credits
(See General Education Core Requirements for information on how to fulfill
these requirements.  Core area proficiency exams, where appropriate, are
available for each core area.)
            Communication Core Area (See Note 1)                             0
            Global Perspectives and Diversity Core Area (See Note 1)         0
            Mathematics Core Area                                          3-4
            Science Core Area                                              4-5
            Writing Core Area (See Note 1)                                   0

CHOICE 2:   Marketing Related (See Note 2)                           9 Credits
ACCG 210    Principles of Accounting I                                       4
BUSN 201    International Business                                           3
BUSN 254    Introduction to Investments                                      2
BUSN 295    Small Business Management                                        3
CABS 103    Internet Basics for Non-Majors                                   2
CABS 110    Intro to Microsoft Office                                        3
ECON 201    Principles of Economics-Micro                                    3
ECON 202    Principles of Economics-Macro                                    3
LEGL 215    Busn Law I, Basic Principles                                     3
MGMT 150    Managing Customer Relations                                      3
MGMT 200    Creative Thinking for Business                                   3
MGMT 223    Developing Supervisory Skills                                    3
MGMT 231    Team Development                                                 3
MGMT 345    Context and Transformation                                       3
MKTG 101    Marketing Special Topics (See Note 3)                            1
MKTG 131    Merchandising                                                    2
MKTG 210    Marketing on the Internet                                        3
MKTG 231    Independent Study in Marketing                                 1-3

            MINIMUM TOTAL                                                   60

1.    Students completing "REQUIREMENTS" have fulfilled the requirements for
      this Core area.
2.    Students may also choose up to 4 credits of T.I.M.E. Series courses
      (MGMT 240 through MGMT 279). Students should confer with a Business
      Careers program advisor to assure that selection of Limited Choice
      courses will best fit their career plans.
3.    MKTG 101 may be taken up to three times for maximum of 3 credits toward
      this degree.

Students should see course descriptions to find out when departments plan to
offer courses.  Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.

I                 II                III               IV
BUSN 118          MGMT 234          MKTG 130          MKTG 202
MKTG 100          MKTG 120          MKTG 140          MKTG 235
MKTG 119          MKTG 200          MKTG 204          Lim.Ch.
WRIT 127          MKTG 210          MKTG 229          Lim.Ch.
Lim.Ch.           SPCH 110          Lim.Ch.           Lim.Ch.